Cannes,
the Star of the French Riviera,
magical city, a place of pleasures : sport, gastronomy, leisure,
shows, discovery... Cannes gives to every instant of your days
and nights the personal touch that transforms your life into a
festival.
Cannes’ moment
of glory takes place in May, with the International Cannes
Film Festival, when images of the stars descending the red-carpeted
steps of the Palais des Festivals are flashed on television screens
worldwide. For many, this city on France’s Côte d’Azur is synonymous with the glamour of this event. Often overlooked,
however, is the fact that Cannes is France’s second most
important city – after Paris – for business tourism.
The chameleon city takes on an identity to suit the temper of each
major congress, festival or season. MIDEM, the conference for the
music business, takes place in January and turns Cannes into a
city of young, fun, music professionals. March brings a sober,
suited crowd for MIPIM – the
international real-estate market – and October, a conservative
crowd for the Tax Free World Exhibition.
