Cannes’ moment of glory takes place in May, with the International Cannes Film Festival, when images of the stars descending the red-carpeted steps of the Palais des Festivals are flashed on television screens worldwide. For many, this city on France’s Côte d’Azur is synonymous with the glamour of this event. Often overlooked, however, is the fact that Cannes is France’s second most important city – after Paris – for business tourism. The chameleon city takes on an identity to suit the temper of each major congress, festival or season. MIDEM, the conference for the music business, takes place in January and turns Cannes into a city of young, fun, music professionals. March brings a sober, suited crowd for MIPIM – the international real-estate market – and October, a conservative crowd for the Tax Free World Exhibition.